Why, Dannon, why?

Why the fruit on the bottom? Have market studies shown that people find satisfaction mixing their yogurt? I’ve never been able to figure it out.

Obviously, the right response to my question is: well, don’t buy it if you don’t like it. And I would say: I don’t buy it. Then, you’d wonder why the heck I’m even talking about it. And I’d say because a coworker didn’t want his yogurt, I got hungry, and decided to indulge Dannon’s concoction.

Joel Maust

Joel Maust is a blogger, marketer and photographer living in the beautiful Flathead Valley of northwest Montana.