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Business Marketing

The Illusion of Expertise

There’s an old saying: “Fake it, until you make it.” And I truly believe there’s a whole lot of faking going on—at least a measure of it. Certainly there are experts… but probably not as many as it seems. And there are certainly people further down the path than you or I on any given topic… but probably not as far as it seems.

What I’m beginning to believe is that what mostly separates the so-called “experts” (and by “so-called”, I mean those that might not be quite the experts they appear to be) from the mainstream is confidence, and the assertiveness that comes with it.