Why, Dannon, why?

Why the fruit on the bottom? Have market studies shown that people find satisfaction mixing their yogurt? I’ve never been able to figure it out.

Obviously, the right response to my question is: well, don’t buy it if you don’t like it. And I would say: I don’t buy it. Then, you’d wonder why the heck I’m even talking about it. And I’d say because a coworker didn’t want his yogurt, I got hungry, and decided to indulge Dannon’s concoction.

By Joel Maust

Joel Maust is a marketer, blogger and photographer living in the beautiful Flathead Valley of northwest Montana.

2 replies on “Why, Dannon, why?”

newsflash! some people like their fruit on the bottom. some people like to control the favor-full-ness of their yogurt experience.

i am such a person. i only by the other kind of yogurt because i’m trying to fight breast cancer one pink lid at a time.

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