Web, marketing and communications professional with over 20 years of experience planning, building and managing enterprise websites. Strategic, process-oriented producer with a broad skill set and high capacity to understand and leverage technology. My passion is to empower digital strategies by creating compelling, intuitive user experiences on the web.

Skills & Expertise

  • Content management systems (Sitecore, WordPress, Drupal, SharePoint, Squarespace, others)
  • E-commerce systems (Shopify, WooCommerce)
  • Workforce collaboration (SharePoint, Podio, Basecamp, Slack, MS Teams)
  • Digital asset management
  • Remote work and leadership
  • Email marketing (Klavio, MailChimp, BananaTag, Shopify)
  • Social media marketing and management (HootSuite, Falcon Social, Buffer, native tools)
  • Google Analytics, Tag Manager, Data Studio, Merchant Center, Search Console, Ads
  • HTML, CSS and JS + Visual Studio Code
  • GitHub/Git version control
  • Website content design and information architecture
  • Keyword research and SEO
  • Website content audits and migrations
  • Content marketing and strategy
  • Copywriting, editing and proofreading
  • Customer relationship management (Salesforce, InfusionSoft/Keap)
  • Adobe Creative Cloud (Photoshop, Lightroom, InDesign, Illustrator, Dreamweaver)


MT Marketing Technology
| 2022—present

| 2018—present

  • Acquired established, yet faltering, niche e-commerce business: ChromaKeySuit.com
  • Transitioned web hosting and rebuilt site on WordPress/WooCommerce—and then 16 months later on Shopify—improving site performance and stability each time.
  • Sourced a new clothing manufacturer, lowering costs of goods while improving product quality.
  • Performed keyword research and SEO to improve organic rankings for top search phrases.
  • Grew organic traffic 3x, implemented a paid search strategy and increased site traffic over 10x.
  • Annual sales have grown 652% and continue to rise.
  • Launched new name and brand—Sync—to accommodate future growth.

Manager, Web Strategy
Henry Ford Health System | Detroit, MI | 2021

  • Job title and employer change due to merger and acquisition. See below responsibilities and accomplishments.

Manager, Interactive Media
Henry Ford Allegiance Health
| Jackson, MI | 2011—2021

  • Empowered digital marketing and communications strategies by developing and supporting best-in-class technologies across web, social, CRM, email, and other interactive media.
  • Created and oversaw the execution of goals-aligned branding and growth strategies as part of MarCom and Web Services leadership teams. Comparing 2020 to 2019, HenryFord.com saw a 126% increase in unique sessions, 57% increase in overall traffic, 76% increase in engagement and 4% increase in transactions.
  • Led team of digital specialists supporting enterprise web properties and the organization’s overall online brand presence. Managed remotely from 2012 onward.
  • Directed strategic vendor partnerships to augment in-house capacity and capability, including web design and development, paid search and social marketing, and online listing and reputation management.

Key Accomplishments

  • Managed the integration of our content management system (Sitecore) with our customer relationship manager (Salesforce), resulting in near-real time data on marketing campaign effectiveness.
  • Executed numerous, multi-year rebrand, replatform, merger and/or decommission projects for our internal and public websites.
  • Presented on best practices for merging enterprise websites at the 2019 Healthcare Internet Conference.
  • Envisioned and deployed a departmental collaboration platform, completely digitizing workflows and processes, dramatically increasing staff productivity and engagement.
  • Launched an online reputation improvement initiative, garnering hundreds of positive reviews for strategic locations, resulting in a significant rise in local SEO rankings for key search terms. 
  • Drove the successful integration of two web teams due to organizational merger, leading to improved employee engagement and satisfaction.

Henry Ford Allegiance Health
| Jackson, MI | 2007—2011

  • Led organization through website redesign and domain name transition.
  • Wrote and maintained standards-compliant HTML, CSS and JS for five websites.
  • Implemented synchronized dev, stage and production environments.
  • Improved our YSlow score over 30 points through code and server optimizations.
  • Rewrote, managed and optimized website content.
  • Administrated IIS and SQL databases and performed CMS software upgrades.
  • Coordinated 3rd party development and creative work.
  • Trained and advised CMS users.

Web and Visual Communications
Spring Arbor University
| Spring Arbor, MI | 2002—2007

  • Developed and enhanced the University’s public website.
  • Wrote and maintained standards-compliant HTML and CSS.
  • Administered website’s content and graphics via content management system.
  • Designed web and print marketing collateral.
  • Created and executed website usability studies.
  • Collaborated with external agencies to develop marketing campaigns, execute publication photo shoots and improve website performance.


The Odin Project | 2022—present

  • Open source, full-stack web developer curriculum.
  • On track to complete the Foundations course fall 2023.
  • Estimated completion of Full Stack JavaScript and Ruby on Rails curriculum in fall 2024.

Bachelor of Arts (BA) in Communications
Spring Arbor University
| 2002

  • BA in Communications, with an emphasis on Professional Writing.
  • Individualized minor in visual communications.
  • Relevant coursework: Electronic Publishing, Copywriting, Writing for Magazines, Copy Editing, Communication Theory, Communication Research, Graphic Design II, 2-D Design, Design: Independent Study, Color Theory, Art History, Photography I, Photography II, Photojournalism and Advanced Photography.