I am a seasoned web, marketing and  communications professional with over 20 years of experience across a variety of mediums. My passion is to empower digital strategies with best-in-class technology across web, social, CRM, email and other interactive media.


Owner/Operator, ChromaKeySuit.com | 2018—present

  • Acquired established eCommerce business that was faltering due to ownership losing interest.
  • Transitioned web hosting and rebuilt site on WordPress/WooCommerce—and then 16 months later on Shopify—improving site performance and stability each time.
  • Sourced new clothing manufacturer, lowering costs of goods while improving product quality.
  • Performed keyword research and SEO to improve organic rankings for top search phrases.
  • Grew organic traffic organic 3x, implemented a paid search strategy and increased site traffic over 10x.
  • Annual sales have grown 652% and continue to climb.

Manager, Web Strategy
Henry Ford Health System | Detroit, MI | 2021

  • Job title and employer change due to merger and acquisition. See below responsibilities and accomplishments.

Manager, Interactive Media
Henry Ford Allegiance Health | Jackson, MI | 2011—2021

  • Empower digital marketing and communications strategies by developing and supporting best-in-class technologies across web, social, CRM, email, and other interactive media.
  • Lead team of digital specialists supporting internal and external web properties and the organization’s overall online brand presence.
  • Direct strategic vendor partnerships to augment in-house capacity and capability, including web design and development, paid search and social marketing, and online listing and reputation management.
  • Oversee the integration of our content management system (Sitecore) with our customer relationship manager (Salesforce).
  • Managed numerous, multi-year rebrand and replatform projects for the organization’s enterprise internal and external websites.
  • Presented at the 2019 Health Care Internet Conference on best practices for merging enterprise websites.
  • Envisioned and deployed a departmental collaboration platform, which completely digitized processes and resulted in dramatic staff engagement and productivity improvements.

Henry Ford Allegiance Health | Jackson, MI | 2007—2011

  • Lead organization through Web site redesign and domain name transition
  • Wrote and maintained browser-agnostic HTML, CSS and JS for five Web sites
  • Implemented synchronized dev, stage and production environments
  • Created ASPX templates and XSLTs using Visual Web Developer
  • Increased our YSlow score over 30 points through code and server optimizations
  • Implemented build script to concatenate and version CSS and JS
  • Administrated IIS and SQL databases and performed CMS upgrades
  • Coordinated 3rd party development and creative work
  • Trained and advised CMS users

Web and Visual Communications
Spring Arbor University, Spring Arbor, MI | 2002—2007

  • Part of nine-person marketing team managing University brand and identity
  • Developed and advanced University’s external Web site
  • Wrote standards compliant, semantic HTML and CSS
  • Administrated Web site’s content and graphics via content management system
  • Designed Web and print marketing collateral
  • Built and executed Web site usability studies
  • Collaborated with external agencies to develop marketing campaigns, execute publication photo shoots and improve Web site performance

Skills & Software

  • Content management systems (Sitecore, WordPress, Drupal, Sharepoint, Squarespace, others)
  • Customer relationship management (InfusionSoft, Salesforce)
  • eCommerce systems (Shopify, WooCommerce)
  • Workforce collaboration (Sharepoint, Podio, Basecamp, Slack, MS Teams)
  • E-mail marketing (MailChimp, BananaTag, Shopify)
  • Social media marketing and management (HootSuite, Buffer, native tools)
  • Adobe Creative Cloud (Photoshop, Lightroom, InDesign, Illustrator, Dreamweaver)
  • Google Analytics, Tag Manager, Data Studio, Merchant Center, Search Console, Ads
  • HTML, CSS and JS
  • Content marketing and strategy
  • Copywriting, editing and proofreading
  • Keyword research and SEO
  • Website content audit and migration


Spring Arbor University
Bachelor of Arts (BA) in Communications | 2002

  • BA in Communications, with an emphasis on Professional Writing
  • Individualized minor in visual communications
  • Magna Cum Laude; Departmental honors; Alpha Kappa Sigma; Who’s Who
  • 1st Place graphic design piece; Spring Arbor University art show – Spring 2002

Relevant Coursework

  • Electronic Publishing
  • Copy Writing
  • Writing for Magazines
  • Copy Editing
  • Communication Theory
  • Communication Research
  • Graphic Design II
  • 2-D Design
  • Design: Independent Study
  • Color Theory
  • Art History
  • Photography I
  • Photography II
  • Photojournalism
  • Advanced Photography


Available upon request