“Adobe” or “Some of the most amazing news of the calendar year”

Many, if not most of you, won’t understand the weight of this occurrence. But in the graphics software world, this is like Ford and GM merging. It’s H U G E.

"Adobe Systems Incorporated (Nasdaq: ADBE) has announced a definitive agreement to acquire Macromedia (Nasdaq: MACR) in an all-stock transaction valued at approximately $3.4 billion. Under the terms of the agreement, which has been approved by both boards of directors, Macromedia stockholders will receive, at a fixed exchange ratio, 0.69 shares of Adobe common stock for every share of Macromedia common stock in a tax-free exchange. Based on Adobe’s and Macromedia’s closing prices on Friday April 15, 2005, this represents a price of $41.86 per share of Macromedia common stock.

"The combination of Adobe and Macromedia strengthens our mission of helping people and organizations communicate better. Through the combination of our powerful development, authoring and collaboration tools — and the complementary functionality of PDF and Flash — we have the opportunity to drive an industry-defining technology platform that delivers compelling, rich content and applications across a wide range of devices and operating systems.

"By combining the passion and creativity of two leading-edge companies, we will continue driving innovations that are changing the ways people everywhere are experiencing and interacting with information."

Courtesy of Adobe’s corporate Web site.

Joel Maust

Joel Maust is a blogger, marketer and photographer living in the beautiful Flathead Valley of northwest Montana.

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